since 1976
since 1976
Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of PROTON, is inviting Malaysians to imagine the future of electric mobility through e.MAS Impianku (My Dream e.MAS), a nationwide AI-powered contest that challenges participants to design their ideal Proton e.MAS vehicle for a chance to see their creations transformed into personalised 3D-printed collectibles.
Running from 19 October to 30 November 2026, e.MAS Impianku combines artificial intelligence, creativity and public participation to give Malaysians a platform to express the designs, features and technologies they would like to see in future electric vehicles. The campaign builds on the success of the Proton e.MAS lineup, including the Proton e.MAS 5, Malaysia's No. 1 EV model in 2026, and the Proton e.MAS 7 PHEV, the nation's best-selling PHEV in 2026.
As Malaysia's No. 1 EV brand, Proton e.MAS continues to make electric mobility more accessible through its expanding product portfolio, growing dealership network and comprehensive ownership ecosystem. More than a contest, e.MAS Impianku reinforces the brand's commitment to listening to Malaysians by inviting them to share the designs, features and technologies they envision for future vehicles, reflecting their evolving lifestyles, needs and aspirations.
“Through e.MAS Impianku, we want to give Malaysians a fun and creative way to imagine their ideal EV and bring those ideas to life through AI. Whether it's bold designs, innovative features or unique personal touches, we're excited to see how Malaysians envision their future Proton e.MAS.” said Mr Zhang Qiang, Chief Executive Officer of PRO-NET.
“Each creation offers us valuable insight into the designs, technologies, and experiences Malaysians value. We look forward to seeing their creativity come to life and involving them in shaping the conversation around the future of electric mobility,” Mr. Zhang Qiang added.
To make participation easy, the campaign provides a recommended AI prompt that Malaysians can customise or use as inspiration for their own designs. Winning creations will be transformed into personalised 3D-printed models, bringing their dream EV concepts to life.
Create, Submit, and Share Your Dream e.MAS
Open to individuals aged 18 and above residing in Malaysia, participants can join e.MAS Impianku in four simple steps:
Four (4) Easy Steps to Participate
1> Visit protonemasimpianku.com and click on the “Open Category” under the submission form.
2> Copy the recommended AI prompt from the “How to Join” section.
3> Use any generative AI platform to customise the prompt and create your dream e.MAS design.
4> Upload your design to the microsite and complete the submission form.*
All eligible creations will be displayed in a digital gallery on the campaign microsite, allowing Malaysians to explore and vote for their favourite designs from 5 to 13 December 2026. The Top 20 designs with the highest votes will be shortlisted for final judging.
The winners will be announced at an official PRO-NET event in January 2027, where eight (8) winners will be recognised with personalised 3D-printed collectibles of their designs, celebrating creativity and innovation nationwide.
Prizes
3x Grand Prizes:
Each winner will receive an approximately 10-inch 3D-printed model of their winning design.
5x Elite Prizes:
Each winner will each receive a miniature 3D-printed collectible of their design.
The Next Generation Shares Its Vision Through University Edition Contest
Proton e.MAS is also extending the campaign to university students through the e.MAS Impianku University Students Edition, encouraging young Malaysians to showcase their creativity and share their vision for the future of electric mobility.
Open from 19 October to 30 November 2026, the contest welcomes students aged 18 and above enrolled in recognised higher education institutions in Malaysia.
Four (4) Easy Steps to Participate
1> Visit protonemasimpianku.com and tick the “University Category” under the submission form.
2> Copy the recommended AI prompt from the “How to Join” section.
3> Use any generative AI platform to create your dream e.MAS design.
4> Upload your design and complete the submission form.*
Unlike the General Public Contest, University Students Edition winners will be selected entirely by a panel of judges, without public voting.
Three (3) winners will receive cash prizes, while twelve (12) Consolation Prize winners will take home exclusive Proton e.MAS merchandise.
1x Grand Prize:
RM1,000 cash prize
1x Second Prize:
RM600 cash prize
1x Third Prize:
RM400 cash prize
12x Creative Merit Awards:
Each winner wins an exclusive Proton e.MAS merchandise
Through e.MAS Impianku, Proton e.MAS is giving Malaysians a platform to express their creativity and share their aspirations for future vehicles, reinforcing its commitment to making electric mobility more accessible, relevant and personal.
Note:
1. Participants may submit multiple designs but can only enter one contest category. Submissions close on
30 November 2026 at 11:59 PM.
2. All designs must be original AI-generated creations and comply with the contest's terms and conditions.
3. The designs are conceptual and do not represent confirmed future Proton e.MAS production models.
For more information and to participate, visit the e.MAS Impianku campaign microsite (protonemasimpianku.com) and follow Proton e.MAS on its official social media channels.
#eMASImpianku #ProtoneMAS #ProtoneMASEV #ProtoneMAS7 #ProtonemAS7PHEV #ProtoneMAS5
